Robyn Steadham | Senior UX Designer
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(Fancy accent marks!)
Experience
Senior Experience Designer | Electronic Arts (EA)
Sept 2023–present
Led launch of the new EA Help website, creating reusable templates and five self-service tools, driving +12% content engagement and a 70% YoY drop in live contact rate
Collaborated cross-functionally to concept, prototype, and test new AI solutions for EA Help
Led a small design team (two designers and an intern), providing direction, feedback, and project prioritization
Senior UX Designer | Amazon Devices
Dec 2022–Sept 2023
Designed early experiences for a new spatial computing product, balancing hardware, software, and customer needs
Facilitated alignment across engineering, design, and research to deliver seamless, intuitive interactions
Senior UX Designer | Amazon Luna
April 2022–Dec 2022
Redesigned the Luna Developer Portal to streamline publishing, localization, and testing workflows for 50+ game studios managing 300+ games
Launched Luna to Canada, UK, and Germany, reaching over 113k sessions in 10 days
Collaborated with ESRB/IARC to define the first industry rating standards for click-to-play cloud gaming, driving a 46% increase in acquisition from Prime Gaming desktop placements during beta
Built and launched a developer feedback program to identify and prioritize game studio challenges with the Developer Portal
UX Designer | Amazon Web Services (AWS)
Sept 2018–April 2022
Led the UX strategy and design for the global AWS marketing website
Coordinated research and redesign of 200+ AWS product pages, driving a 4.95% lift in sign-up initiation and a 7.97% increase in contact sales submissions
Maintained and evolved the AWS marketing design system, improving accessibility across color, type, and components
Mentored junior designers and onboarded contractors and agency partners
Brand Designer | Amazon Prime Now & Fresh
Dec 2016–Sept 2018
Co-created a tool to automate digital asset production—now used by teams like Retail to generate hundreds of assets daily across Amazon.com
Launched the Prime Now site in five European countries (UK, France, Germany, Italy, & Spain) and the mobile app in Singapore
Led the design of the Whole Foods Market launch on Prime Now
Interactive Design Intern | Dreamsocket
May 2016–Nov 2016
Wireframed video streaming service Brown Sugar for Bounce TV
Freelance Designer | Bright Fox Agency & Alliance Marketing Partners
Sept 2015–May 2016
Hustled while going back to school as an adult
Created a whole lot of Dunkin’ Donuts digital ads
Words
English
Native Speaker
German
Enough to get into trouble, not quite enough to get out
Education
The Creative Circus
Interactive Design | 2016
University of South Alabama
Double Concentration, Graphic Design & Photography
Bachelor of Fine Arts | 2009
Skills
UX essentials
User experience design
UX strategy
Product design
User stories & user flows
Information architecture
Interaction design
Web accessibility
Design systems
Wireframing & prototyping
User testing & research
UX workshops
AI/ML design
Software & web
Figma
Adobe Creative Suite
Storybook
Currently learning: Unreal